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At CWFC we educate our players for the future and not just for the next game. We develop the skills and the understanding of the game so that our players can enjoy playing the beautiful game of soccer, hopefully lifelong. We focus on individual player development first, because we know that developing individual players to a good level will show team results as well. The development of a soccer player is a process that lasts 10-12 years. Each player has to go through age based phases of development, related to their physical and mental development, and maturation as a person. Sports science calls this “Long Term Player Development” (LTPD).


CWSC is committed to this understanding of player development. We understand that you cannot “jumpstart” or take shortcuts in player development. Players must go through the phases and follow age based learning framework to develop their highest desired level. It is our responsibility to align all of our coaches to our philosophy and education approach.​ This document provides the development pathway for our coaches to understand their role, and responsibilities to educate and develop our players.We will outline our modern game philosophy, our methodological approach to impart our club philosophy, and the learning framework we will follow for each age group from U7 to U17/18.​ By the time a player graduates to adult, senior soccer, she or he will have passed through each of the age appropriate learning frameworks; acquiring the skill, decision making & tools needed to play the game.​

Club Philosophy​​

Our Club Philosophy – our vision-mission-values – must be matched by our development pathway and our education approach. We start by asking the question - What do we see as being the “complete player” who can play the game at their highest desired level?  Who do we want our players to be when they reach their desired highest level? What traits do we want our players to exemplify, not just as soccer players on the field, but as humans and leaders off the field?


Alan Farry

Technical Director

Alan holds both UEFA B and UEFA B Youth Licenses and has been coaching grassroots soccer in Ireland for the past 15 years. He recently served as the head coach for Sligo Rovers U14 Squad in the Elite League of Ireland Academy for the last four seasons. Alan coached provincial representative teams for seven years before joining Sligo Rovers. During this time, he led teams to national and international tournaments, including winning the Galway Cup Super Elite division. In the final, his team beat Chicago Fire. Alan has a certificate in Sport Psychology and a professional background in social work with children and young people.


UEFA B | UEFA B Youth License



Performance Director

A former Brazilian striker with 13 years of experience at the professional level, Diogo played for teams such as Gremio and Goias in the First League in Brazil, and Beira Mar in Portugal. Diogo retired in 2014, moved to Canada and he is currently applying his professional game knowledge to develop our CWSC players in a fun and engaging way.


Canada Soccer | National B License | Respect In Sport for Activity Leaders | Making Head Way in Soccer | Keeping | Girls in Sport | Canada Centre For Child Protection | Making Ethical Decisions



Fundamentals Director

From Paracutu, Brazil, Duda played for Atletico MG, Cruzeiro EC and Gremio Porto Alegrense in his homeland. A winner of many Futsal and Soccer Championship medals at the collegiate level since arriving in Canada 2015 and a 3-time member of the ACAC All Conference team, he has also been awarded the Men's Soccer Player of the Year.


CCAA Gold & Silver Medals | ACAC All Conference 2016, 2017, 2019 | ACAC Futsal MVP - 2018

Circle Sports Football & Soccer Badge Logo-7.png

Jenna White

Female Director

Originally from Winnipeg, Jenna was selected for the Canada Soccer National Training Program. Jenna represented Western University and won the OUA Division three times, earning a U-Sports All-Canadian award. She's now a Doctor of Chiropractic in Calgary, determined to develop and mentor young female soccer players. 

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